PO Box H252, Australia Square, NSW 1215

BUSINESS OF PHOTOGRAPHY course Focus 10 / Perth / 1 day

Focus 10 Andrew Thomasson
LocationPerth, WA
Duration420 mins (7.0 hrs)
FormatInstructor Led
Max Students4
Next SessionThu, Jun 13 09:00
  • $490

The 'Business of Photography' course provides the training to succeed for either a 'startup' or upgrade of your own photography business.

• How to make money in the profession you love
• Types of photography businesses
• Creating a unique selling proposition (USP)
• What hardware and software
• Sales and marketing
• Creating a business plan
• Financial and legal matters
• Bullet proofing your business
• Detailed notes
• Small groups
• Post course 1/1 mentoring
• 4 to 1 ratio with 2 professional tutors
• Realise your potential
• $490 (7 hrs over 1 day)

This comprehensive one day course is designed for those wanting to turn their favourite hobby into a successful profession. It a course to inspire you to realise your potential, to make money from your passion for photography. The 'Business of Photography' course is a realistic, pragmatic course taught by Focus 10 and Code Lime Photography It is a course to energise and to motivate you.

The ‘Business of Photography’ course stresses relationship building - with your clients, with our affiliated photographers, with your fellow students and with Focus 10 and Code Lime Photography. Most of our corporate work, our weddings, our portrait shoots, our real estate clients - have resulted from adhering to the core principles and from the content of this course. Learn the trade secrets over a full day that that have taken us many years of experience to learn. The 'Business of Photography' course will educate you about how best to start and succeed in your own photography business. You cannot afford to miss this opportunity!


• How to set up and run your own photography business
• What camera gear, lens, accessories for your business
• Types of photography businesses to suit your profile
• All the pro 'tips of the trade'
• Creating a business plan
• Steps in setting up a photography business
• Sales from price points to cash flow
• Marketing from social media to word of mouth
• Financial and legal matters
• Time management
• Bullet proofing your business
• Ongoing networking, advice and technical support


• What gear: camera gear, accessories, computers. The minimum requirements to start earning

• Type: portrait, corporate, fashion, real estate, wedding, children, animal, landscapes, stock, food, reportage, wildlife and more with case examples of successful photography businesses

• 'Tricks of the trade': from creating momentum, flexibility, your unique selling proposition, playing to your strengths, affiliations and networking

• Sales: how to add value, pricing, making it easy to purchase, guarantees, removing barriers

• Marketing: websites, social media (including Facebook, blogs, Linked in, Twitter), Apps, print media, tradeshows, exhibitions, establishing a style

• Financial / legal: structure of the business, administration using Cashflow Manager, Paypal, eftpos, Bpay, insurance, model releases, legal matters

• Be Inspired!: case examples of successful photographers. A continual upgrading of your skills and perseverance to realise your potential.


Session 1 (7 hrs)
9am -5pm
Little Creatures Fremantle


Andrew Thomasson BSc (Director of Focus 10) Andrew founded Focus 10 in 1991 and as an award winning photographer, has shot commercial, wedding and stock photography in all corners of the globe. He is also one of the main tutors and photography tour leaders for Focus 10 Pty Ltd. which runs Australian and worldwide photography courses, workshops and tours.

Serena Pearce Dip. Photo. B.App.Sc. Member A.I.P.P ( Director of Code Lime Photography) Serena as a AIPP Accredited Professional Photographer is living proof of a person who in 4 short years in now earning in excess of six figures (part time) running her Photography business. Serena has the privilege of shooting much of Perth's best real estate and architecture. She also lectures at the University of WA in Architectural photography as well as undertaking corporate and domestic portraiture, medical photography, and lifestyle and landscape commercial work.

Andrew and Serena run joint training courses around Australia and have customised training programs for many corporate clients such as ING. Their extensive and combined business 'skills set' puts Andrew and Serena in a position of authority to deliver the 'Business of Photography' course with energy, enthusiasm, professionalism and passion.




• School leavers wishing to pursue a career in photography
• Those who have gained some business skills and want to start their own business
• Stay at home parents who want to earn a few dollars on the side with the eye to going onto a full time career when the kids are older
• Baby boomers who have had successful careers and are now in a position to start another career
• Retirees who love photography, love their craft and want to turn their passion into cash
• Current business owners wanting information and guidance to build their photography business


• AUD$490
• Instruction from professional photographers
• Detailed notes
• Equipment and technique advisory service
• Graduation certificate

Upcoming Dates
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Photography-Courses.com.au donates $2 from every booking to the Fred Hollows Foundation. By making this booking you're helping treat someone with avoidable blindness. Thanks!

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